Morae
Elevating the brand and online presence of a growing international legal services firm.
Morae Global is one of the fastest growing companies in the legal services industry. Their mission is to enable transformation in legal and compliance functions through people and technology. We have helped Morae evolve their brand forward by refining their visual identity and elevating their web presence through a process of continual improvement, resulting in an ever-improving public persona befitting a large, multinational consulting company.
- Brand Consulting
- Creative Direction
- Marketing Materials
- Web Design
- Marketing Automation
- Third-Party Integration
Brand Evolution
Our work with Morae was initiated to update their website in order to accomodate a number of new offerings they sought to promote. While there was an obvious need to improve the execution of their brand in regards to their digital presence, they weren’t in a position to undergo a massive rebranding project or entire website overhaul. Our strategy was to evolve the brand framework forward as we took an agile approach to making the necessary additions and improvements to their website.
Demonstrating Expertise
As a professional services firm, Morae is engaged in the knowledge enterprise. Potential clients need to know if they have the chops to deliver the expertise they need. We advised Morae to develop an Insights section on their site where helpful articles, webinars, white papers and other content can be posted to provide value to their audience and establish the company as thought leaders.
Content Migration
Morae continues to expand their service offerings and global footprint through strategic acquisitions. As new companies are brought into the Morae family, we’ve helped catalog, capture, and migrate content into the Morae website. By carefully mapping the relationships between content on the previous sites to their new home on the Morae site, users are presented with a clear and cohesive experience, and one-to-one 301 redirects have resulted in a 50% increase in traffic, better SEO, and corresponding domain authority.
Brand Development and Marketing Collateral
Our approach to working with the Morae brand has been to evolve it forward in parallel with execution on deliverables. Our work has included the creation of a presentation template for use throughout the company, a series of handouts used by their sales team, letterhead, and social banners.
I could not be more pleased with the quality of their work, attention to detail, and creativity. Their technical competency, eye for design, and branding expertise are a rare combination.
